施展经管专业优势

讲好中国经济故事

借鉴国际研究范式

深入中国治理研究

自2020年起，伟易博治理学院本科研究生项目重点打造《中国经济》《中国金融》《中国治理》《中国社会》等中国系列课程，将中国底色融入学术研究与课堂教学。前沿的实践案例，富厚的科研效果，有用增进了课程立异，指导学生在中国的详细实践中体会青年一代的历史使命，磨砺真本事、增添真本领。

周黎安

伟易博治理学院副院长、本科研究生项目主任、应用经济学系教授

建设教育强国是中华民族伟大再起的基础工程，驻足中国国情，彰显中国底色，讲好“中国故事”，顺应天下潮流，是现代工商治理教育的主要使命。学院提出“三个一工程”，依托7个科系和3大交织平台，打造一门精品本科课程、一门精品硕士课程、一本精品课本，妄想未来五年完成二三十门精品课程、二十余本本科和硕士经典课本，系统梳理中国经济的独创孝顺，建成具有中国特色的商学教育系统。其中，《中国系列》精品课程凝聚了中国金融、中国经济、中国治理、中国社会的富厚履历和前沿探索，让学生深入中国生长波涛壮阔的历程，系统、科学地切脉生长纪律与先进要领，成为未来国家战略的答卷人。

中国系列

中国金融

Finance in China

中文课程授课团队：刘俏、贾春新、徐江旻、张宇

英文课程授课团队：刘晓蕾、徐江旻、刘琦、卢瑞昌、沈吉、张宇

课程简介：刷新开放四十年，中国金融业取得了长足的生长，其生长路径、组织形式、运行方法、危害积累与释放特征、正式与非正式规则、与实体经济的相互作用等方面，与其它经济体都多有异趣，具有显着的中国特色。现有金融学课本多以西方市场为配景，在解读波涛壮阔的中国金融名堂及其曲折玄妙的历史沿革方面保存改善空间。本课程形貌中国金融业的制度配景，梳理中国金融生长的历史脉络，在此基础上，以学术研究为基础，以问题为导向，反思金融业刷新开放要害节点的历史选择，总结中国金融业生长的履历教训，具象化中国金融生长模式，为金融学理论与中国实践的深度连系孝顺实力，对中国金融业未来的生长偏向举行预判。

中国经济

Chinese Economy

中英文课程授课团队：周黎安、王辉、唐遥

课程简介：本课程从经济生长与制度变迁两个维度讲述和剖析中国经济的历史与现实，主要着重在妄想经济时期和刷新开放时期中国经济的运行机制、生长绩效和内在逻辑。本课程的特色之处为：基于经济学理论、前沿研究文献，剖析和讲述“中国故事”，从市场与政府的互动视角明确中国经济的运行逻辑和演变历程，从国际较量的视角界定和剖析中国经济的生长绩效及其治理的特征。

中国治理（一）

Chinese Management

英文课授课西席：马力

课程简介：This course targets to help you understand important topics of management in the Chinese context or with the Chinese people. You will learn concepts, theories, research results, and management stories related to this domain. You will learn from the lectures, your classmates, as well as your own explorative learning activities. This course requires highly interactive class participation and your own exploration outside the classroom.

中国治理（二）

Chinese Management

英文课授课团队：任菲、易希薇

课程简介：This course targets to help you understand important topics of management in the Chinese context with a focus on Internet companies and their innovation in China. We will discuss business models of Chinese Internet companies and how they deviate from their foreign counterparts. We cover domestic companies, their globalization strategy, and the foreign companies in China. You will learn concepts, theories, research results, and successful management stories related to this domain. You will learn from the lectures,your classmates, as well as your own explorative learning activities. This course requires highly interactive class participation and your own exploration outside the classroom.

中国社会（上）

Understanding Chinese Society, 1700-2000

英文课授课西席：董浩

课程简介：This course summarizes some of the new directions in Chinese history and social science produced by the creation and analysis of big historical datasets based on newly opened Chinese archival holdings, and organizes this knowledge in a framework that encourages learning about China in comparative perspective.

This course demonstrates how a new scholarship of discovery, generated by Big Historical Datasets, is redefining what is singular about modern China and modern Chinese history. Current understandings of human history and social theory are based largely on Western experience or on non-Western experience seen through a Western lens.

This course offers alternative perspectives derived from Chinese experience over the last three centuries. We present specific case studies of this new scholarship of discovery, using a data analytic approach, divided into three stand-alone parts.

Part One focuses on the question ‘Who are we?’ as seen through the framework of comparative population behavior - mortality, marriage, and reproduction – and their interaction with economic conditions and human values. We do so because mortality and reproduction are fundamental and universal, because they are measurable and often similarly defined and therefore easily comparable, because they differ historically just as radically between China and the West as patterns of inequality and opportunity, and because these differences demonstrate the mutability of human behavior and values.

Parts Two and Three focus on comparative inequality and opportunity and addresses two related questions ‘Who rises to the top?’ and ‘Who gets what?’. We begin with analyses of inequality ineducation and social mobility, then turn to the accumulation and distribution of wealth, and conclude with an analysis of political winners and losers underrural collectivization.Also, this course takes advantage of a well-developed ‘flipped classroom’ teaching design. Details will be provided in the Teaching Methods section.

中国社会（下）

Contemporary Chinese Society

英文课授课西席：於嘉

课程简介：This course will introduce the historical background, social institutions and demographic issues of Contemporary Chinese society from a socio-demographic approach. This course provides an opportunity for in-depth discussion of a few major issues in contemporary Chinese society. Chinese society is best understood through a number of different intrinsically linked andmutually-interdependent aspects. For this reason, we will explore its history, cultural practices, government, economy, and family structure.

中国公司-会计视角

Chinese Enterprises-An Accounting Perspective

授课西席团队：王立彦、陆正飞、卢海、肖潇

课程简介：本门课程将着眼于中国公司生长中遇到的与会计相关的现实问题，并以专题的形式举行教学。主要内容包括中国公司社会责任、内部控制、财务与本钱治理、审计制度、投资行为、融资行为、财务绩效、治理层薪酬、信息披露质量等。课程目的为：增进学生对会计学科的相识
；指导学生关注中国公司所面临的现实问题与挑战
；提高学生应用所学知识剖析息争决现实问题的能力
；资助学生深入明确中国经济飞速生长下的公司选择与行为。

中国营销

Marketing in China

英文课授课西席：沈俏蔚

课程简介：This course is designed to help students to gain a deep understanding of Chinese consumers and Chinese market and expose students to the business innovations and marketing practices in this market. This course will discuss the characteristics of Chinese consumers and the evolution of demand, the growth of Chinese brands, the business innovations powered by internet and important marketing strategies leveraging social media and mobile technology. The course will also cover cases of international brands in China and analyze the underlying reasons for their success or failure in this market. You will learn the strategies that marketers can use to operate successfully in today's dynamic environment.

学生评价

生动有趣 

提问式教学，启发思索 

授课生动而有深度 ，容易明确 

解说深入浅出 ，赞！ 

全北大最精彩的课，没有之一 

履历富厚，知识解说很是透彻 

学术功底扎实且富厚 

课程结构很是完整，内容富厚重大，脉络清晰 

课件内容富厚， 数据详实

读懂中国