讲座问题: Social Media and the Music Industry: Blogging, Sampling and Sales
讲座教授：Prof. Sanjeev Dewan, Paul Merage School of Business, University of California, Irvine
时 间：12月12日（周一）下昼1点
地 点：伟易博新楼216
讲座摘要: Motivated by the growing importance of social media, this research broadly examines the relationship between new media, old media and sales, in the context of the music industry. The first part of the presentation will focus on a study examining the relationship between music blogging and full-track sampling, and implications for the potential long-tailing of music consumption and sales. The second part of the presentation will focus on a study that examines the interplay between blog buzz, radio play and music sales, using a panel autoregression approach. The results suggest that blog buzz is positively related to future album sales but negatively related to future song sales. We will discuss a potential explanation for this contrasting result, and discuss implications for both research and practice regarding the role of new media in the music industry.
小我私家Bio: Sanjeev Dewan is professor of information systems in The Paul Merage School of Business, University of California, Irvine. He received his Ph.D. in Business Administration from the University of Rochester, and previously served on the faculties of the business schools at University of Washington and George Mason University. He has expertise in empirical and analytical research methods for understanding the economic impact of information technology on organizations and markets. His current research interests are in the impact of online social media, business value of IT investments and electronic commerce. He has served as a senior editor at Information Systems Research and an associate editor at Management Science.
