' '&' ' DR. MIA DE KUIJPER' '&' 'rsquo;S presentation atPEKINGUNIVERSITYon AUGUST 31:' '&' ' Time: 13:30

' '&' ' Venue:' '&' ' ' '&' ' Room214, the New Building of GSM, PKU

' '&' 'ldquo;Profit Power for Chinese Companies: what can Chinese companies do to maintain global competitive advantage and to achieve extra-ordinary profitability.' '&' 'rdquo;

Dr. de Kuijper will talk about strategies for extra-ordinary profitability for Chinese and global companies in the challenging years ahead, as described in her new book,

' '&' 'ldquo;PROFIT POWER ECONOMICS;' '&' ' A New Competitive Strategy for Creating Extraordinary Sustainable Wealth.' '&' 'rdquo;' '&' '

A new, transparent global economy is emerging. The key driver of change is fast-moving, very cheap, universally available information. Such information is transforming our global business environment as well us the fundamentals of economics as we know it, including the very notions of profit and power. This demands a fresh approach to corporate strategy, an approach that integrates dramatic changes in competition, business models, network and market dynamics, and risk.

OUPUSA978-0-19-517163-1' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' www.profitpowereconomics.com

' '&' '

About PROFIT POWER ECONOMICS:

Michael Mandel, Economics Editor, Business Week:

' '&' 'ldquo;A fascinating new book which combines corporate strategy and cutting edge economics' '&' 'hellip;..Profit Power Economicsis a very stimulating read, whether you are a business executive or someone trying to figure out your best career path.' '&' 'rdquo;

Thomas C. Schell