Topic:' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' Will You Still Try Me, Will You Still Buy Me, When I'm 64? How Economic Conditions and Category Types Affect Long-Term Brand Leadership Persistence.

Speaker:' '&' ' ' '&' ' Professor Peter N. Golder, Dartmouth College

Time:' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' ' '&' ' 1:30-3:00pm, June 22, 2010' '&' '

Location:' '&' ' ' '&' ' Room216, New Building of GSM, Peking University

Welcome to attend!