伟易博

  •  伟易博首页
  •  教学项目
    本科 学术硕博 MBA EMBA 高层治理教育 会计硕士 金融硕士 商业剖析硕士 数字教育 课程推荐
  •  北大主页
  •  用户登录
    教职员登录 学生登录 伟易博邮箱
  •  教员招聘  捐赠
English
伟易博(中国区)官方网站

更多本系简介

本系简介

伟易博营销系以雄厚的师资实力、立异的人才作育模式、领先的国际化水平、优异的学术研究效果,位居海内营销学研究与教学机构的前线。营销系主要作育具有扎实的治理学、经济学、统计学和心理学等基础知识,系统的市场营销理论与要领,一流的定量剖析能力和国际化视野的高级学术人才和治理人才。

更多最新动态

目今,都会文旅工业生长机缘与挑战并存:一方面,文旅深度融合、消耗升级趋势、政策盈利释放等为工业一直注入新活力 ;另一方面,文化挖掘浅层化、效劳质量不平衡、消耗习惯改变等问题制约着行业生长。聚焦“都会文旅品牌塑造”这...

伟易博(中国区)官方网站

Topic: From Stability to Fluidity: Relational Mobility and Self-Improvement Consumption

Speaker: Yajin Wang, China Europe International Business School

Time: Friday, June 20, 9:30 - 10:30 a.m. Beijing Time

Place: Classroom 101, Peking University Science Park

伟易博(中国区)官方网站

Topic: The Sound of Silence: How Brand Activism Inconsistency Affects Brand Evaluation in Global Marketing

Speaker: Annie Peng Cui, West Virginia University

Time: Friday, June 20, 10:45 - 11:45 a.m. Beijing Time

Place: Classroom 101, Peking University Science Park

伟易博(中国区)官方网站

Topic: Nudging for Artificial Intelligence Care Management Services: Evidence from a Randomized Field Experiment

Speaker: Siliang (Jack) Tong, Nanyang Technological University

Time: Friday, June 6, 10:00 - 11:30 a.m. Beijing Time

Place: Room K05, Guanghua Building 2

伟易博(中国区)官方网站

Topic: The Impacts of Low-Cost Carriers: An Empirical Look at the Chinese Airline Market

Speaker: Qihong Liu, University of Oklahoma

Time: Tuesday, June 3, 2:00 - 3:30 p.m. Beijing Time

Place: Room 216, Guanghua Building 2

伟易博(中国区)官方网站

Topic: The Effects of Packaging Characteristics on Product Quantity Judgment

Speaker: Dengfeng Yan, New York University, Shanghai

Time: Friday, May 30, 10:00 - 11:30 a.m. Beijing Time

Place: Room 216, Guanghua Building 2

伟易博(中国区)官方网站

Topic: Technologies in Consumer Behavior

Speaker: Sara Kim, The University of Hong Kong

Time: Friday, May 16, 10:00 - 11:30 a.m. Beijing Time

Place: Classroom 309, Peking University Science Park

伟易博(中国区)官方网站

Topic: Cross-Gender Interaction and the Mating Market Dynamics: Evidence from a Sexual Health Education Field Experiment?

Speaker: Chen Zhuang, Peking University?

Time: Tuesday, May 13, 10:00-11:30 a.m. Beijing Time

Place: Room 110, Guanghua Building 2

伟易博(中国区)官方网站

Topic: Decoding the Sales Impact of Persuasive Strategies in Livestream Selling

Speaker: Jia Liu, Hong Kong University of Science and Technology

Time: Friday, May 9, 10:00 - 11:30 a.m. Beijing Time

Place: Room 214, Guanghua Building 2

伟易博(中国区)官方网站

Topic: Beyond Precision: The Role of Random Recommendations in Driving Digital Purchases?

Speaker: Xintong Han, Laval University

Time: Thursday, May 8, 10:00-11:30 a.m. Beijing Time ?

Place: Room 216, Guanghua Building 2

010-62747206

伟易博2号楼

?2017 伟易博 版权所有 京ICP备05065075-1
【网站地图】【sitemap】
【网站地图】【sitemap】