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学术讲座
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2017/07/07
A Circumplex Model Perspective of Compensatory Consumption
Marketing Seminar（2017-19） Title:A Circumplex Model Perspective of Compensatory Consumption Spe...
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2017/06/28
The Impact of Audience Size on Viewer Engagement in Live Streaming:...
Marketing Seminar（2017-18） Title:The Impact of Audience Size on Viewer Engagement in Live Strea...
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2017/06/07
Hiding Gifts behind the Veil of Vouchers: The Effect of Gift Vouche...
Marketing Seminar（2017-17） Title:Hiding Gifts behind the Veil of Vouchers: The Effect of Gift V...
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2017/06/01
Competitive Analysis of Hierarchically Strategic Firms
Marketing Seminar（2017-16） Title:Competitive Analysis of Hierarchically Strategic Firms Speaker...
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2017/05/31
When Small Predicts Large: The Effect of Initial Small Donations on...
Marketing Seminar（2017-15） Title:When Small Predicts Large: The Effect of Initial Small Donatio...
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2017/05/24
Consumer Financial Capability and Wellbeing
Marketing Seminar（2017-14） Title:Consumer Financial Capability and Wellbeing Speaker:Jingjian X...
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2017/05/24
Zoom in On-Screen UGC: Moment-to-Moment Viewing Experience and Movi...
Marketing Seminar（2017-13） Title:Zoom in On-Screen UGC: Moment-to-Moment Viewing Experience and...
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2017/05/17
人类需求：一些理论构建和思索
市场营销系讲座（2017-11） 题 目：人类需求：一些理论构建和思索 报告人：戴先炽，香港中文大学 时 间...
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2017/05/19
Return Policies in Distribution Channels
Marketing Seminar（2017-12） Title:Return Policies in Distribution Channels Speaker:Frank Liu, Un...
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2017/05/10
“Meet Me Halfway”: The Value of Bargaining
Marketing Seminar（2017-10） Title:“Meet Me Halfway”: The Value of Bargaining Speaker:Junhong C...
