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学术讲座

学术讲座

  • 2024/11/08

    Amplifying Insights: Harnessing Voice Technology to Decode Custome...

    Marketing Seminar(2023-21)Speaker: Tongyao Shen, The Pennsylvania State University

  • 2024/11/05

    Income Tax and Salesforce Performance: A Micro Perspective

    Marketing Seminar(2024-20)Speaker: Yi Xiang, China Europe International Business School

  • 2024/10/31

    Implicit Product Claims: The Role of Motivated Beliefs

    Marketing Seminar(2024-19)Speaker: Anthony Dukes, University of Southern California

  • 2024/10/25

    Nudging Healthier Food Choices: A Collaborative Field Experiment b...

    Marketing Seminar(2024-18)Speaker:?Qinghan Yan, INSEAD

  • 2024/06/13

    Beyond Proximity: Network Location Features and Store Performance ...

    Marketing Seminar(2024-14)Speaker: Cheng He, University of Wisconsin-Madison

  • 2024/05/28

    Multitiered Probabilistic Customer Referral Reward Programs

    Marketing Seminar(2024-13)Speaker: Liyin Jin, Fudan University

  • 2024/05/20

    Empirical Modeling of Content Strategies for Social Media Influenc...

    Marketing Seminar(2024-12)Speaker: Xingyu Chen, Shenzhen University

  • 2024/05/13

    The Economic Value of Digitization: Evidence from the Real Estate ...

    Marketing Seminar(2024-11)Speaker: Qiyuan Wang, The Hong Kong Polytechnic University

  • 2024/05/06

    Bargaining in Live Streaming Commerce with Online Celebrity

    Marketing Seminar(2024-10)Speaker: Lin Liu, Beihang University

  • 2024/04/22

    Why Do Consumers Resist Lab-Grown Meat? A Life-Creation Perception...

    Marketing Seminar(2024-09)Speaker: Qihui Chen, The Hong Kong University of Science and Technolo...

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