用户登录
伟易博首页
学术讲座
-
2014/11/26
Upselling versus Upsetting Customers? A Model of Intrinsic and Extr...
Marketing Seminar（2014-10） Title:Upselling versus Upsetting Customers? A Model of Intrinsic and...
-
2014/11/26
CUSTOMER MIGRATION FROM ONLINE RETAIL PLATFORMS
Marketing Seminar（2014-09） Title:CUSTOMER MIGRATION FROM ONLINE RETAIL PLATFORMS Speaker: Fan Z...
-
2014/11/05
Motivational antecedents and behavioral consequences of cuteness in...
Marketing Seminar（2014-08） Title:Motivational antecedents and behavioral consequences of cutene...
-
2014/11/05
Mobile App Platform Choice:An Application of Strategic Games on Big...
Marketing Seminar（2014-07） Title:Mobile App Platform Choice:An Application of Strategic Games o...
-
2014/11/05
DVR Advertising Targeting
Marketing Seminar（2014-06） Title:DVR Advertising Targeting Speaker: Yiting Deng Affiliation:Duk...
-
2014/10/29
The Effects of Anthropomorphism on Brand Personality Perceptions: A...
Marketing Seminar（2014-05） Title:The Effects of Anthropomorphism on Brand Personality Perceptio...
-
2014/06/18
Repeated Consumption Under Long-Term Price Schemes
Normal07.8 磅02falsefalsefalseEN-USZH-CNX-NONEMicrosoftInternetExplorer4 Normal07.8 磅02falsefals...
-
2014/06/11
Ambiguous Expectations: The Impact of Product Performance in Differ...
Marketing Seminar（2014-03） Title:Ambiguous Expectations: The Impact of Product Performance in ...
-
2014/04/09
Calorie Deprivation Promotes Acquisition of Non-food
市场营销系列讲座(2014-01-2) Title: Calorie Deprivation Promotes Acquisition of Non-food Speaker: ...
-
2014/04/09
品牌心智地图—基于中国消耗者视角的品牌利益构念与丈量
市场营销系列讲座(2014-01-1) Title: 品牌心智地图—基于中国消耗者视角的品牌利益构念与丈量 Speaker: ...
