学术讲座
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2015/06/24
Fear and Fun in Time of Earthquake
Marketing Seminar(2015-06) Part Ⅱ Title:Fear and Fun in Time of Earthquake Speaker:Jayson S. J...
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2015/06/24
Social Network Characteristics of Pro-social Behavior
Marketing Seminar(2015-06) Part Ⅰ Title:Social Network Characteristics of Pro-social Behavior ...
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2015/06/12
Consumer Response to Different Types of Empowerment Campaign Announ...
Marketing Seminar(2015-05) Title:Consumer Response to Different Types of Empowerment Campaign A...
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2015/06/10
Is “Free” A Special Price in Coordinating Peak-Time Consumption?
Marketing Seminar(2015-04) Title:Is “Free” A Special Price in Coordinating Peak-Time Consumpt...
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2015/05/14
The Favor Request Effect: Sealing the Deal by Requesting a Favor fr...
Marketing Seminar(2015-03) Title:The Favor Request Effect: Sealing the Deal by Requesting a Fav...
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2015/04/15
Connected Consumption
Marketing Seminar(2015-02) Title:Connected Consumption Speaker:Yanping Tu Affiliation:The Unive...
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2015/03/11
Customer portfolio management in the age of big data
Marketing Seminar(2015-01) Title:Customer portfolio management in the age of big data Speaker:Z...
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2014/12/10
Evaluating Brands
Marketing Seminar(2014-13) Title:Evaluating Brands Speaker:Professor Bobby Calder Affiliation:M...
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2014/12/03
Loneliness makes me attractive? Effects of Social Exclusion on Beau...
Marketing Seminar(2014-12) Title: Loneliness makes me attractive? Effects of Social Exclusion o...
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2014/12/03
Costly Signaling: Conspicuous Consumption as a Means of Restoring I...
Marketing Seminar(2014-11) Title: Costly Signaling: Conspicuous Consumption as a Means of Resto...