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学术讲座
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2016/12/21
本土品牌的玻璃天花板：成因与突破
Marketing Seminar（2016-22） 问题:本土品牌的玻璃天花板：成因与突破 演讲者:阮晨晗 ，北京大学 时间:1...
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2016/12/14
“Buy It Now”: Reactance Effect of the Advertising Slogan
Marketing Seminar（2016-21） Title: “Buy It Now”: Reactance Effect of the Advertising Slogan Sp...
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2016/12/07
Random-Patterned Behaviors and Intrinsic Motivation
Marketing Seminar（2016-20） Title:Random-Patterned Behaviors and Intrinsic Motivation Speaker:Mi...
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2016/11/23
The Randomization Effect: The Influences of Randomized Product Disp...
Marketing Seminar（2016-19） Title: The Randomization Effect: The Influences of Randomized Produc...
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2016/11/21
Witnessing moral violations increases conformity in consumption
Marketing Seminar（2016-18） Title: Witnessing moral violations increases conformity in consumpti...
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2016/11/16
Chasing Diamonds and Crowns: Consumer Limited Attention and Seller ...
Marketing Seminar（2016-17） Title:Chasing Diamonds and Crowns: Consumer Limited Attention and Se...
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2016/11/09
从动态竞争的角度看影戏口碑对票房的影响
Marketing Seminar（2016-16） 问题: 从动态竞争的角度看影戏口碑对票房的影响 演讲者: 贺凯彬 ，北京大...
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2016/11/02
《国有企业CEO“政治提升”与“在职消耗”关系研究》以及揭晓治理天下技...
Marketing Seminar（2016-15） Title: 《国有企业CEO“政治提升”与“在职消耗”关系研究》以及揭晓治理...
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2016/10/19
Investigating the Effect of Video Advertising in Crowdfunding with ...
Marketing Seminar（2016-14） Title:Investigating the Effect of Video Advertising in Crowdfunding ...
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2016/09/26
Economic Design in the Virtual World: the Fee Structure and Sales M...
Marketing Seminar（2016-13） Title: Economic Design in the Virtual World: the Fee Structure and S...
