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学术讲座
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2016/09/14
Consumer Sophistication, WOM and “False” Promotions
Marketing Seminar（2016-12） Title: Consumer Sophistication, WOM and “False” Promotions Spea...
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2016/06/29
Effects of Consumer-to-Consumer Product Sharing on Distribution Cha...
Marketing Seminar（2016-11） Title: Effects of Consumer-to-Consumer Product Sharing on Distribut...
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2016/06/15
Scarcity and Preference within a Choice set
Marketing Seminar（2016-10） Title: Scarcity and Preference within a Choice set Speaker: Meng Zh...
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2016/06/15
Is This Just about Now? Incentives in the Online Crowdsourcing Mark...
Marketing Seminar（2016-09） Title: Is This Just about Now? Incentives in the Online Crowdsourcin...
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2016/06/08
Catch Me if You Can: Counterfeit Luxury Consumption in a Social Con...
Marketing Seminar（2016-08） Title: Catch Me if You Can: Counterfeit Luxury Consumption in a Soci...
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2016/06/08
Demand Dynamics in the “Rental-by-Mail” Business Model
Marketing Seminar（2016-07） Title:Demand Dynamics in the “Rental-by-Mail” Business Model Speak...
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2016/06/06
Modeling the Price Signaling Effect and Substitution Effect in Cons...
Marketing Seminar（2016-06） Title: Modeling the Price Signaling Effect and Substitution Effect i...
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2016/06/03
Brand Construct and Extension Feedback Effects
Marketing Seminar（2016-05） Title: Brand Construct and Extension Feedback Effects Speaker: Jose...
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2016/06/01
Platform Service Offering to Business Customers:Strategic Considera...
Marketing Seminar（2016-04） Title: Platform Service Offering to Business Customers: Strategic Co...
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2016/05/19
The Effects of Social Relationships on Narrative Persuasion
Marketing Seminar（2016-03） Title: The Effects of Social Relationships on Narrative Persuasion S...
